Why Car Wraps Are a Cheap & Effective Form of Advertising
Updated: Nov 24, 2020
Almost all industries are saturated with several brands offering the same services and products. Unfortunately, standing out can be challenging and costly. For instance, you may have to spend thousands on billboards and Google/Facebook Ads to reach out to your target audience and stay ahead of your competition. However, did you know there’s a much cheaper way to stand out from your competitors? With car wraps, you can promote and market your brand each year without having to break your bank. Car wraps are quickly becoming an affordable method to advertise as they’re effective, reliable, and generate leads and conversions.
Car graphics offer a five-dimensional design, which you can’t get with any other type of advertising. This makes it possible to present a five-dimensional advertisement in the following forms:
1. Front: Adding a graphic to the front of your car increases your visibility from
all angles. 2. Left side: Great for vehicles on the move or those that frequently park, making them
visible to pedestrians, e.g. food trucks. 3. Right side: Similar to left side vehicle graphics. 4. Roof: This maximizes attraction to your target audience, persuading them to take
action. 5. Rear: Highly effective for cars that spend hours in traffic, ensuring potential
consumers to spot your brand.
Of course, you don’t have to place your car graphic on all the five parts mentioned above. However, it’s considered a best practice to ensure your rear, left, and right sides are wrapped to maximize your visibility. Make sure your brand is clearly visible on your new wrap.
Car Graphics as Creative Advertising
Nothing is more efficient than creative advertising as it lasts long, is memorable, and works with less media spending. Car wraps fall under creative advertising because research shows that 97% of individuals can recall truck ads as opposed to TV ads.
With proper care and maintenance, a car wrap can last four to ten years, and a replacement isn’t expensive. Lastly, when compared to other forms of media ads, car wraps cost the least and yield more impressions per dollar, especially for local brands. So, what are you waiting for? Get a free quote now.